Koji: Empowering Creators with Mini-Apps

Overview

Koji is a cutting-edge platform designed to empower content creators by enabling them to build and deploy mini-apps that enhance audience engagement and monetization. Acquired by Linktree in December 2023, Koji allows creators to create interactive experiences such as games, quizzes, and custom storefronts directly within their link-in-bio profiles. The platform supports a wide range of use cases, from e-commerce to fan engagement, making it a versatile tool for creators across industries. Koji's acquisition by Linktree underscores its significance in the creator economy, as it continues to innovate and provide creators with the tools they need to succeed in a competitive digital landscape.

Challenge

Content creators often struggle to monetize their work and engage audiences effectively due to limited tools and platforms. Koji addresses this by providing a no-code solution for building interactive mini-apps, enabling creators to unlock new revenue streams and deepen audience connections.

Outcomes

• Acquired by Linktree in December 2023, marking a significant milestone in the creator economy
• Enabled creators to build and deploy mini-apps for monetization and engagement
• Supported a wide range of interactive experiences, including games, quizzes, and e-commerce
• Empowered creators to increase audience engagement and revenue streams